I have been to the impressive flagship Chanel store on Bond Street. 18 months in the making, the boutique is an impressive 12.600 square foot heaven over 3 floors where Chanel lovers can enjoy every aspect of the iconic French fashion house.
Chanel 158 New Bond Street was designed by renowned architect Peter Marino – who incidentally is also responsible for the amazing store Louis Vuitton just across the street – and rather than trying to impress with a futuristic new design, he stayed true to the brand’s core roots, using Coco Chanel’s famous Rue Cambon apartment as an inspiration. The store is based around a central atrium, featuring a gigantic pearl necklace artwork by French artist Jean-Michel Othoniel that goes all the way up to the third floor.
On the ground floor you’ll find the Bag Bar – a space solely dedicated to all the bags, both classic and seasonal – which just by itself is the size of the entire previous boutique. There’s a space dedicated to the watches, jewellery, beauty, small leather goods, sunglasses and just about every Chanel accessory you could possibly imagine. The first floor brings you to the ready-to-wear and shoe areas. The second floor is a more intimate space made to look like the apartment, which boast some more exclusive pieces and can be closed off for VIP shopper. The walls are covered in gold tweed.